Digital Marketing

“using digital channels to promote, or market, products and services to consumers and business.”

Search Plays an important role

36% of consumers use online search in the path to purchase
84% of smartphone & tablet owners use their devices as a second screen while watching television
Content Marketing by far is the best marketing strategy used today
More than twice as many people are searching about certain subject, as are reading about it on social media

SEO
Search Marketing

Implement key concept, tactics and technical insights to search engines
Boosts organic search ranking of your business website through technical optimization, on-page and off-page SEO
monitoring, managing, analyzing, and reporting SEO activities to refine the search engine optimization

Digital Display Marketing
DDA Marketing

What is the business value from Digital Display Marketing ?

control target audience and measurement capabilities to achieve better ROI
user response: ability to generate clicks, interactions leading to a better conversions.
integration : integrate with other aspects of digital marketing

Mobile Marketing
SMS & Mobile Ads Marketing

Optimizing the business website to be mobile responsive
Developing mobile apps (android & iOS)
Developing mobile marketing strategies and implementation

Pay per click
PPC Marketing

Pay per click (PPC) is the revenue model adopted by search engines whereby the advertiser only pays once a user clicks on an ad
Implementing PPC campaigns to fill in the gaps where the organic traffic is weak
Enhancing visibility across paid and organic search results while targeting the right audience

Social Media Marketing
SMO Marketing

Drive online sales and traffic to the business site
highly targeted methods and lead generation
Enhance indirect sales by growing awareness and increasing brand consideration

Email Marketing

Enhancing the business email acquisition techniques
Building customers email database, while segmenting the data.
split testing to ensure the highest email open rate.

Social Media Marketing

What does social media marketing requires ?

people: person or a team
skills: digital marketing and social media marketing skills in both managing the social media and marketing. Moreover, analytics skills is required
Content budget: investment in creation of great content (images and video) and the text to get the right message to the right customer

What social media channels should I use ?

there are a lot of social media platforms and even there will be social media platform that will emerge in the future. should i go with Facebook because of its reach ? or should i go with Pinterest to target mostly females ? or i will use Instagram because it seems everybody is using it ?