A Point of Sale (POS) system is a retail management system that tracks the time and location of sales transactions. It also calculates the amount owed by the customer and provides receipts upon completion of a purchase.
The functionalities of POS systems nowadays have extended vastly. Most point of sales track customer details such as name, phone number, email, address, and purchase history. There are multiple ways to export and collect the customer information from the point to sale either by the point of sale software or by the point of sale database.
So, now we have our customer’s details, what is next?
DIGITAL RE-MARKETING AND UP-SELLING
Digital Re-marketing is a smart way to connect with customers of your retail store or restaurant who may have not made any recent purchases. This technique aims to enhance brand awareness which should encourage your customers to make more purchases in the future.
While the employees of the retail store or restaurant can always upsell or cross sell while the customer is physically in the shop, a digital marketer would be able to upsell to the customer by highly targeted and personalized advertisements while he is at the comfort of his home. This is made possible thanks to the data gathered and stored on the POS system which allows the digital marketer to analyse customer preferences and purchasing trends.
DIGITAL MARKETING CHANNELS
The employees of the retail shop or restaurant must attempt to have the customer leave a trail. Any kind of trail will be beneficial. The customer name for example is essential to produce a more personalized advertisement. Moreover, the employees can try to have the customer’s contact details such as phone number and an email.
Phone numbers can be targeted by bulk SMS messaging platform to enhance the customer experience or to advertise offers and promotions.
While emails can be kept in an email database that can be imported to an email bulk messaging platform such as Mail Chimp.
H.A. Consultancies can provide you with all the point of sale hardware and software needed to start your business. You can visit our Digital Marketing Page to know more about our digital marketing packages.