Digital Marketing
“using digital channels to promote, or market, products and services to consumers and business.”

Search Plays an important role
36% of consumers use online search in the path to purchase
84% of smartphone & tablet owners use their devices as a second screen while watching television
Content Marketing by far is the best marketing strategy used today
More than twice as many people are searching about certain subject, as are reading about it on social media

This diagram demonstrates the top digital marketing techniques in 2017

This diagram demonstrates the share of ad spend around the world in 2015