A strategic planning process is something with which we are all familiar, consciously or not. We use it to go from where we are, to where we want to go.
It can be a physical destination, like another city, or a goal in life, like doing a master’s degree. We make plans, organize our time and lives, gather resources and design a strategic planning map
For a company, the stages of the strategic planning process are not that different. A direction is developed, decisions are made and the necessary resources are allocated to achieve the final objective.
The strategic planning serves as a map, an itinerary to help the organization discover how to get to where you need. The process includes analyzing strengths, weaknesses, opportunities and threats, as well as planning future operations in a priority and realistic way.
How to develop a strategic planning process?
The first thing to do is to start with a goal in mind. That is very important, because if we do not know where we are going, we will certainly lose ourselves. Determine who is going, the destination, and what it takes to get there.
The stages of the strategic planning process should also include a situation analysis. Study the current situation before heading to the next one.
Analyze where the company is, why it is there, what are the problems and possible points for improvement. Only after that, you can start thinking about solutions and the paths to take.
Long-term planning is not about future decisions but about the future with current decisions.
– Peter Drucker
Good strategic planning should consider:
Determine long-term goals
Analyze the internal factors causing the most important issues
Create strategic options that address those issues, prioritizing them
Decide between options
Monitor the results of the stages of the strategic planning process
Strategic planning process models
There are 5 models from which you can choose when applying strategic planning in your company. They are all effective, and you must choose the one that works best for your organization.
1 – Basic planning strategy
This planning model is the most basic and is suitable for new organizations that have never done the project before, small or very busy companies.
The stages of this strategic planning process are as follows:
Identify the purpose
Identify specific approaches and strategies
Identify action plans to achieve the strategy
Check and update the plan
2 – Issue-based strategic planning process
This strategy is an improvement on the basic plan, and is used in companies that want to delve into strategic planning.